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Well we did a little social experiment, we posted
12 fake advertisements across social media platforms
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Nearly

400,000

users clicked it!

So if you’re not waswas enough, you might just kena scam.
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Lucky for them, the fake ads landed them right here.
Where they spent 2–4 minutes learning to protect themselves online.
Throughout our Online Safety IRL campaign, our content has gotten millions of views!
12,000,000
VIEWS

How we did it!

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We brought together 10 content creators in online safety masterclasses.
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They turned their knowledge into 30 videos packed with tips, real stories, and must-know info on scams, cyberbullying, and child online safety.
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The results—a conversation that just keeps getting bigger.
@shahirahshahs
4th February 2025
Excellent advice
Thanks share pasal ni, insyaAllah mudah mudahkan dijauhkan la dari cyber bully ni.
I love this analogy kak, tq for sharing.
@lawyersresponse
21st January 2025
Terima kasih atas infonye, anak saya umur 7 tahun dah main games ni. Lepas ini kena pantau la ue main.
Tq info pasal roblox
Terima kasih kongsi info
@rajmahalbro
14th January 2025
My dude teaching people about scammers better than politicians
@alexey.brock
14th December 2024
Alex, thank you very much, I’m so proud to see you doing this for the benefit of our community
This kind of content is education. Thanks for sharing
This is a good content teruskan Alex semoga perkara yg baik berbalik untuk kamu
There’s no denying that
AI is playing a bigger role in our everyday lives
Which means we really need guidelines on how to use it responsibly and ethically. Here's why:
AI-generated child sexual abuse material (CSAM)
Kids exposed to overstimulating content and disinformation
Non-consensual deepfakes (in schools!)
Screen addiction
the list goes on ...
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We urgently need policies focused on protecting youths online. But there’s hope!
impact youtheventimpact youtheventimpact youthevent
10 young Malaysians have answered that call
pushing for stronger, youth-centered measures in the country’s AI and digital policies.
Peek into what youth-led digital policies could look like

Safeguarding Children’s Data and Privacy in Malaysia: Combatting AI-Generated Child Sexual Abuse Materials

Byte-Sized Addictions:Tackling AI Algorithms That Hook Malaysian Kids

Awards

We won a MARKies Award, all thanks to you!

Silver for Most Effective Use — Government Sector/Non-Profit Marketing (2024)

We’re standing tall alongside some of the region’s biggest PR and advertising names and it’s because of our strong community of creators, youth, partners and collaborators who helped make this happen.

CAMPAIGNS
Online Safety IRL: Scam Edition
SOCIALS
CONTACT
onlinesafetyirl@ratiocause.com