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Online Safety IRL: Scam Edition

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Did you know?

RM 54,000,000
was lost to scams in 2024

That’s 3% of Malaysia’s total GDP!

Deepfakes.
Voice-cloning.
AI-generated videos.
Fake investment platforms.

The internet’s full of things that look real, feel right, but…are they?

They’re evolving.

Online scams don’t happen just because we lack awareness. They’re evolving, becoming masters at sneaking into our feeds, blending into our lives, and looking more convincing than ever.

Sounds sci-fi, but it’s true.

Staying safe now means more than just scrolling cautiously. It’s about sharpening our thinking, so we can spot the red flags and call them out before it’s too late.

Scam-proof

Scam-proof

starts here!

Online Safety IRL: Scam Edition isn’t just raising awareness — it’s shifting how Malaysians think, feel and act in the digital world. With creators and youth at the heart of the conversation, we’re turning relatable voices into powerful advocates for online safety.

Scammers aren’t slowing down. Neither should we.

Select a programme:

About Creators IRL

As content consumers, we turn to content creators we trust. People who share their experiences, ideas, and POVs in a relatable way. That’s why it’s so important for creators to feel confident and empowered to talk openly about online scams.

Creators IRL is a 3-month fellowship that equips you with the tools, knowledge, and support to infuse your creativity with impact to shape a safer online space. Over the course of the programme, you’ll collaborate with corporate partners and government agencies, all while connecting with a network of like-minded creators who are just as passionate about making the internet a better place.

Curious who’s already part of the Creators IRL community?

Meet our alumni

Alexey

Alexey’s content focuses on the different people of Malaysia, their own different journeys, lives and legends. He listens and learns, sharing his unique experiences.

Dharshamini

Dharshamini is a passionate content creator who loves blending humor, creativity, and storytelling to craft engaging and entertaining content. She believes social media is a powerful tool that can benefit many if we put it into a good use. She strives to keep my content exciting and memorable.

Eizuwan

Eizuwan is a tech content creator known by the tagline 'FULAMAK,' with a strong presence on TikTok and Instagram. He shares valuable gadget and tech insights. His videos often focus on product durability, camera performance, and user-friendly tips & tricks.

Decorative
Esty

As a born and bred city girl turned village dweller, she shares her journey of faith and personal growth. Her content encourages her audience from various backgrounds - especially millennials and Gen Zs- who are navigating life's challenges. Through relatable stories and reflections, she helps her audience stay grounded in faith and never lose hope, with a bit of humor along the way.

Hafiz

Hafiz is a lawyer who uses social media to contribute back to society by sharing legal knowledge and educating Malaysians about their rights and responsibilities.

Hubert

Hubert is a prolific content creator with more than millions of fans worldwide (113,000 followers on Instagram, 3.2 million TikTok followers, and 1.3 million YouTube subscribers) attracting over a billion views. He is also an entrepreneur and secretly an avid ice plunger.

Jane

Jane is a model, social media personality, and former Miss Universe Malaysia. She launched the #DareToShout campaign to promote self-expression and resilience. She is also exploring new ventures, including a role in a private equity firm.

Raj

Raj Mahal is a comedy content creator, emcee, and former radio host who loves turning everyday moments into something hilarious and making tricky topics easy to understand. His quick wit and sharp humor always makes their way into even the most unexpected conversations. When he's not brainstorming his next video, he’s probably hanging out with his 2 3/4 cats (trust me, you’ll want to hear that story).

Shahirah

Once a lawyer turned full time content creator and live host, she enjoys life mostly at home with three kids. At 36, she believes that there is always room to learn and  it is never too late to embrace new passions, make new friends and try new experiences. Everyday is an exciting chapter in an evolving life story!

Vikar

Vikar is a comedian and actor, known for his humorous and relatable content with 420K followers and over 40M views across all platforms. He represents the Malaysian Indian community and addresses social issues, including stigma and discrimination.

Fellowship timeline

Here’s our 3-month timeline

As a Creators IRL fellow, you’ll pick up the skills, insights, and confidence to create content that helps Malaysians stay scam-smart.

Month 1 - Ready…

Meet your fellow Creators IRL fellows. Level up your skills through masterclasses with industry experts.

Month 2 - Set!

Put your new tools and knowledge into action during the content creation period!

Month 3 - Launch!

Premier your work at a watch party, then share it with the world.
Register now
What’s in store

What’s in it for me?

Here’s what you’ll experience as a Creators IRL fellow

Expert masterclasses and field trips

Learn directly from industry experts and key stakeholders tackling online harms and scams

Telling stories with impact

Get hands-on guidance to blend your creativity with messages that matter

Networking opportunities

Connect with stakeholders from industry partners and fellow creators

Unlock your potential

Explore how your voice and platform can drive real change online

Grants for impactful content

Receive RM8000 to create online safety content that makes a difference

Ready to make an impact?

Sign me up!

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30 September 2025

About Youths IRL

Today’s youth aren’t just scrolling — they’re questioning, challenging, and reshaping how we connect online. But being first to explore new platforms also means being first to face new digital threats.

That’s why Youths IRL exists: to equip young leaders with the skills, confidence, and voice to take a stand against online harms. Over 6 months, you’ll dive into hybrid and in-person masterclasses, hands-on projects, and real conversations about digital safety. You will learn to tackle challenges like AI-generated scams while building leadership, outreach, and content creation skills.

By the end of the fellowship, you’ll have launched your own awareness project and joined a network of youth leaders making Malaysia’s online space safer for everyone!

Sounds right up your alley? Scroll on and see what’s in store!

Fellowship timeline

Here’s our 6-month game plan!

Phase 1 - Connect

Meet your fellow Youth IRL changemakers through online and in-person masterclasses. Learn directly from industry experts who’ll mentor you along the way.

Phase 2 - Collaborate

Work with your mentors and peers to design an outreach project that sparks real impact in your community.

Phase 3 - Launch!

Bring your ideas to life and run your community engagement project — making the digital world safer, one action at a time.
Register now
What’s in store

Still need reasons to join Youths IRL?

Networking that matters

Connect with partners, industry experts, and fellow changemakers who share your passion for making the online world better.

Career fuel with real-world impact

Build your skills, grow your voice, and take part in projects that make a tangible difference in your community.t

Fresh perspectives

Learn from peers across diverse backgrounds and fields, gaining new insights into how digital issues affect different communities.

It starts with You(th)

Sign me up!

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30 September 2025

Our partners

Meet the powerhouses behind
Online Safety IRL: Scam Edition!

Ministry of Communications Malaysia

Aiming to build an informed, connected, and creatively cultured society, the Ministry engages with digital communication stakeholders like creators and youths. Their goal? To enhance the safety of our digital ecosystem. This includes boosting online safety for children, educating about online scams, and combating hate speech and cyberbullying.
visit website

CelcomDigi

Malaysia’s widest network, CelcomDigi, is dedicated to enhancing online safety for every user.  With comprehensive programmes such as S.A.F.E., CelcomDigi has a proven track record of educating and empowering users, especially youths and children, to stay safe online. CelcomDigi supports Creators IRL and Youths IRL through sharing insights on online safety issues in masterclasses, offering on-ground experiences to youth representatives, and backing creators who advocate for digital safety.

Meta Platforms, Inc.

Meta builds technologies that help people connect, find communities and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
visit website

Tonton

Tonton is Malaysia’s first and largest homegrown video streaming platform, offering local entertainment, international shows, and live events at  any time and anywhere. As the digital arm of Media Prima, Tonton features popular channels and programs such as TV3, TV9, 8TV, DidikTV, Anugerah Bintang Popular Berita Harian( ABPBH), Anugerah Juala Lagu (AJL), Melodi, Nona, and many more. It continues to reflect the heart of Malaysian audiences while growing with the digital age.
visit website

Ratio:Cause

Ratio:Cause (pronounced Ratio to Cause)
A social change impact agency that supports governments, agencies and corporate companies to translate bold ideas into measurable, people-driven impact. By applying social and behavioural change strategies, we design scalable solutions that bridge the gap between corporate sustainability commitments and real-world outcomes.
visit website