Deepfakes.
Voice-cloning.
AI-generated videos.
Fake investment platforms.
The internet’s full of things that look real, feel right, but…are they?
They’re evolving.
Online scams don’t happen just because we lack awareness. They’re evolving, becoming masters at sneaking into our feeds, blending into our lives, and looking more convincing than ever.
Sounds sci-fi, but it’s true.
Staying safe now means more than just scrolling cautiously. It’s about sharpening our thinking, so we can spot the red flags and call them out before it’s too late.
Scam-proof
Scam-proof
starts here!
Online Safety IRL: Scam Edition isn’t just raising awareness — it’s shifting how Malaysians think, feel and act in the digital world. With creators and youth at the heart of the conversation, we’re turning relatable voices into powerful advocates for online safety.
Scammers aren’t slowing down. Neither should we.
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About Creators IRL
As content consumers, we turn to content creators we trust. People who share their experiences, ideas, and POVs in a relatable way. That’s why it’s so important for creators to feel confident and empowered to talk openly about online scams.
Creators IRL is a 3-month fellowship that equips you with the tools, knowledge, and support to infuse your creativity with impact to shape a safer online space. Over the course of the programme, you’ll collaborate with corporate partners and government agencies, all while connecting with a network of like-minded creators who are just as passionate about making the internet a better place.
Curious who is part of the Creators IRL community?
Meet our Creators
Meet Adam Eji. The horror storyteller who turns chopsticks into his spooky sidekicks! He dishes out ghost tales and “horror gossips” live, blending fright with fun. When he’s not making viewers scream and laugh, he’s dropping smart PSA and educational videos. Loud online but secretly shy, Adam is the ultimate ambivert, thriving in his cosy home where every creak might just be content.
Tick is a proud Penang foodie who began his creator journey on YouTube, hunting down the best eats around. Now on Instagram, he shares fun lifestyle content with his partner and is gearing up to bring more foodie adventures and educational content your way. Stay tuned!
Panjang, from the Gonsterville Gang, is here to deep dive and explore the world of scams for community education. With his trademark humour, he aims to break down scam tactics into practical insights that help his followers stay safer online.
As a content creator, Riona strives to spread positivity and lead by example for the younger generation. She hopes to see social media become a space filled with healthy, wholesome, and inspiring content.
Kate is the face of Go Malaysia, a media platform dedicated to raising awareness about Malaysia and its states locally and internationally. Within 2 years, it has grown to over 200,000 followers and generated more than 50 million views, contributing to Malaysia's image and economy. Go Malaysia focuses on themes of national identity, health, sports, tourism, ecology, and culture—promoting responsible citizenship and well-being.
Since December 2020, she’s been sharing vibrant and insightful content from career tips and tech reviews to travel adventures and cybersecurity awareness. Fueled by her curiosity for the ever-evolving world of technology and new experiences, she aims to inspire others to explore, learn, and grow along with her. With every post, she’s carving her path to becoming a trusted voice and creative force in the tech and digital space.
Pakoi is a tech and education reviewer from Kedah with nearly six years of experience in social media. He actively shares reviews and insights about the latest technology, especially iOS products and updates, in a relaxed and easy-to-understand style.
A Malaysian content creator who loves turning everyday moments into something hilariously relatable. Guna Max is all about finding humour in the little things we all go through, especially in the Malaysian Tamil community. Whether it's family drama, cultural quirks, or just plain random chaos, he creates content that brings people together through laughter. Guna Max is here to entertain, connect, and keep things real.
Nivhahahaha: your friendly stress buster with a sense of humor and a purpose. She yaps and spills hot tea with a hint of wit. She’s unapologetically herself on both tik tok and Instagram. Turning smiles into influence, laughter into light, and she believes, using both would make the internet a better place.
A passionate foodie creator, Nurnisa has spent over five years cooking and food-hunting her way through both Asian and Western cuisines. Beyond her love for good food, she also uses her platform to raise awareness and share meaningful messages with her audience.
A tiny content creator from the heart of Borneo with a big love for travel, culture, and inspiring young hearts! Former Miss World Malaysia 2018, current in-house legal counsel, and forever an explorer at heart. ☺️
Aida believes that life is better with a little humour. She began her journey as a creator in 2023, focusing on skits that highlight Malaysian culture, especially the unforgettable bond between “Kak Babe” and her hilarious makcik characters. Through humour rooted in everyday Malaysian life, she brings laughter, nostalgia, and a familiar dose of family-style chaos. With every skit, Aida celebrates community, identity, and the uniquely Malaysian way of communicating — sometimes sarcastic, always full of heart.
Zarif Azrie is a Malaysian content creator focusing on finance, automotive, and lifestyle storytelling. His goal is to simplify complex financial topics and inspire realistic lifestyle decisions through relatable short-form content.
Bro Wong is an automotive reviewer from Johor who evaluates cars based on real data. Beyond the automotive world, he also exposes various forms of fraud, scam, and unethical practices to educate the public to be more aware and think critically in their daily lives.
Chi Howe is a lifestyle content creator who blends humour and heart to spark conversations on unity, education, and everyday life.
Here’s our 3-month timeline
As a Creators IRL fellow, you’ll pick up the skills, insights, and confidence to create content that helps Malaysians stay scam-smart.
Month 1 - Ready…
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Month 2 - Set!
Month 3 - Launch!
What’s in it for me?
Here’s what you’ll experience as a Creators IRL fellow
Expert masterclasses and field trips
Telling stories with impact
Networking opportunities
Unlock your potential
Grants for impactful content
About Youths IRL
Today’s youth aren’t just scrolling — they’re questioning, challenging, and reshaping how we connect online. But being first to explore new platforms also means being first to face new digital threats.
That’s why Youths IRL exists: to equip young leaders with the skills, confidence, and voice to take a stand against online harms. Over 6 months, you’ll dive into hybrid and in-person masterclasses, hands-on projects, and real conversations about digital safety. You will learn to tackle challenges like AI-generated scams while building leadership, outreach, and content creation skills.
By the end of the fellowship, you’ll have launched your own awareness project and joined a network of youth leaders making Malaysia’s online space safer for everyone!
Sounds right up your alley? Scroll on and see what’s in store!
Here’s our 6-month game plan!
Phase 1 - Connect
Phase 2 - Collaborate
Phase 3 - Launch!
Still need reasons to join Youths IRL?
Networking that matters
Career fuel with real-world impact
Fresh perspectives
Meet the powerhouses behind
Online Safety IRL: Scam Edition!
Ministry of Communications Malaysia
CelcomDigi
Meta Platforms, Inc.
Tonton
Ratio:Cause
A social change impact agency that supports governments, agencies and corporate companies to translate bold ideas into measurable, people-driven impact. By applying social and behavioural change strategies, we design scalable solutions that bridge the gap between corporate sustainability commitments and real-world outcomes.
